What is Email Marketing and How to Use

What is Email Marketing and How to Use
(Image Credit : SpinxDigital)
Email Marketing – The King of Internet Marketing

Email marketing is the practice of using the email to promote your business globally. It is used to grow relationship with your customer, keep current customer informed and updated on your brand, offers, new product and more. Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since long.

What is email marketing software?

There are many software in the internet for email marketing. for example MailChimp and Constant contact can be used to send the email to your subscriber. You can use your email marketing software as analytics to monitor the click rates, open rates, bounce rates and conversions.

Benefits of Email Marketing ?

90% of internet user use email. therfore, marketing throught email allows you to reach most of the internet users even if they are not using social media website.

Another benefit of email marketing is easy to track ROI (Return of Investement). Your can track you use of email marketing using the software so you can find who is opening your emails and who is visited to your website and much more.

for emample, you have an online store and you are running sales. when you post about the sales product on any social media website, not all your followers will see it. Only about 1% or 2% of your followers will see a post that you posted on social media website. If you send email about your product and sales. it is guaranteed every single member can get your email on there email list and they can open and check the email.

Benefits of Email Marketing.
  1. Inexpensive
  2. Easy to Track ROI (Return of Investment)
  3. Can Reach Your Full Audience
Email Marketing Tips.

Choose your email marketing software.
There is lots of email marketing software in the market you can choose one of the software for email marketing.

Top 10 Email Marketing Service Providers
  1. MailChimp
  2. Aweber
  3. Get Response
  4. Sender
  5. Sendinblue
  6. ActiveCampaign
  7. SendPulse
  8. Benchmark Email
  9. MailerLite
  10. Mailjet

Prepair your contact list.
Most of businessess will have some existing contact to start an email list. Prepair the email list and start creating the email list on the software.

Add your contact list.
Add your existing contact and upload all the existing contact to marketing list to send the email.

Set up your welcome email.
Your welcome email is the forst message for your new susbscriber.

Create a email template.
This is the most importent and best part of the email marketing you can sedn beautifully designed professional email that looks good on any device.

Subject Lines.
Your email subject line is one of the most importent line of the test in your email. Create attractive and unique subject line in arround 40 characters.

Preview and test before you send.
Check all the details of your email before send.

Send your email.
When you are ready to send email, timing is very importent factore. choose the best time to send the email so every subscribe can get the email.

Track your results.
After sending the email you can track your result using your software dashboard like who is opening your email and who is visited to your website and more.

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